Every Freelance Copywriter Knows . . .

 
...that the sales copy is responsible for the conversion percentage.The message has to hit home with the target audience. If there is anything about the sales copy that doesn't ring true or it fails to move them, they are off and gone to the next offer. It has to prove that what you're selling has to sove the problem, which will improve their life.

As a freelance copywriter I must:
    • Know who the target audience is
    • Identify the main benefit of the product
    • Grab the target audience's attention
    • Use the words that will gain their trust
    • Create phrases that will evoke images in the prospects mind
    • Get the prospect emotionally involved
    • Give the prospect a clear reason to buy now
    • Clearly present the product's Unique Selling Position

 What To Look For In A Freelance Copywriter

 
A good FREELANCE COPYWRITER will provide the client with a high converting offer letter to maximize  sales in the marketplace for clients that either don't have the knowledge or the inclination to write there own.

FREELANCE COPYWRITERS create value in the prospects mind by evoking images and emotions that lead to sales.

FREELANCE JOURNALISTS give the business owner a decided edge over the competition because of the persuasive words used to sway the prospect into purchasing.

Without getting into too much detail what I can do for your business as a COPYWRITING FREELANCER is give you a sales letter that will immediately gain their attention and keep them reading as they become swept up into the idea of having a better life. They will see themselves benefiting and solving their problem. They simply become convinced that the product or service will indeed improve their lives and buy it.

FREELANCERS work independently for their clients to give them a quality product. It requires many things to become a freelancer, but mostly what you need to know is the product quality is directly related to the price you pay. You can go out and hire a copywriter for less than $100 and the product you will receive will not be very effective in converting prospects into customers.

THE SALES LETTER effectiveness won't be known until it is tested, but do you really have time to waste testing and rewriting and testing and rewriting and..., well you get the idea.

When I COPYWRITE an offer letter for someone I thoroughly investigate the subject. In fact I will spend 40 or 50 hours just getting to know the product or service and who is likely to buy it. I then set about getting to know that person so I can speak directly to him or her.

 Why Hire A Freelance Copywriter

 

The main reason that a freelance copywriter is hired is the money made with, is much more than the money made without. When you enlist the aid of a copywriting expert, and not some hack, that you can get for a song, you will:
  • make at least 10 times the amount of money
  • have a letter that can be used over and over
  • be assured that you're not leaving money on the table
But more importantly you get:
  • someone that knows how to properly investigate the product
  • a person that can find the main benefits and relay them to the prospect
  • a professional that understands how to put the prospect in a receptive mood
People don't like to feel that they are being sold, but what they do like to know is "What's In It For Them". With imaging phrases I not only tell them  this, but make them see themselves living the life they can enjoy using the product or service. When they have put themselves in the picture using and enjoying the product or service they will sell themselves because they have made an emotional attachment.