Through the many services I offer you will be able to finally get a
handle on your marketing. Your campaigns will take on a whole new life
with the things I can write for you. Though I specialize in web
and sales/landing pages I do banner and FaceBook ads as well . I also
love the challenge of doing something different and something special.
What can you use
copywriting for? Any medium from TV to radio to print and especially
the internet. The need is for Sales Pages, Landing Pages and Banner or
FaceBook Ads. TV and Radio ads need scripts.
When was the last time you updated your sales copy or tried boosting
your business with a FaceBook ad?
What about a new website to shake things up?
Landing Pages and
Landing pages are a
useful tool in that they provide a great entry into your sales funnel.
They give the prospect only two options, click or leave. When well done
they will entice the prospect into doing what you want. Most always
this is for the prospect to give an email address in exchange for
something of value as a benefit.
With the form filled out they'll go to an offer/thank you page. There,
once again, they have the same two choices they had before. I like to
give a landing page a little extra pizzas by using an image in the
background. As for the message, it needs to be concise and to the point
as there's limited space. The white space is of importance as it is
what draws the reader into the message.
To be effective it is important to know as much as you can about
the target audience. They are the reason you are in business, as they
are looking for a solution. When you know what they're looking, offer
it to them in the right way and they'll buy..
Print Ads and
Some of your best
leads can come from print ads placed in trade magazines and other
publications. Offline, where you still can find your target audience is
a great place to advertise. There are 3 different kinds of what I like
to call print ads. Though each of the 3 Print Ad types used in
different ways, they all have a very distinct similarity. They use
visual and oral attraction methods to gain interest.
That attraction is what will bring you leads when focused on the target
audience. Presented in such a way that they want to know more.
Brochures are print ads that fit into either a bi-fold or tri-fold
format. They are then printed and distributed in various ways. There
are companies that distribute them in racks or they can be an asset for
your sales staff. They can provide the perfect opportunity to bring in
new business or clients.
Postcard are a very
effective way of getting your message in front of prospects with direct
mail. I got my start creating print ads and what is a postcard but a
print ad you mail out. They are great for promoting your business when
using them for special events or sales.
For service business postcard are especially well suited when
prospecting for new business. I know they work as I've seen them in
action. You also know they work or you wouldn't keep getting them in
your mailbox at home and work.
An infographic is a dramatic way to make points and create benefit
visioning. They work great for presentation and websites alike. When I
create an infographic I use colors mixed with graphics and words.
Research is the key to making an infographic that is going to be
effective. Then I take that information and turn it into a benefit that
they can use to solve a problem they are having. That's typically how
selling works is to solve someone's problem. Infogra[hic work to bridge
the gap that may be preventing the sale to go through
In any event both of these products can benefit you by showing
your customers and clients solutions. They are good for branding as
well. There strongest feature is they are delivered directly to them.
It is not clairvoyant that
I can see how to sell a product . I see it as a solution. Present it to
the people that are looking for that solution and persuade them to buy.
But who are these people, this target audience? Where do they hang out,
that's in a setting where the message is well received? This is where
the solution lies. Finding the answers to these questions will help you
find success. And the thing is, it is doable. It's a simple formula
that requires a little bit of know how and quality copywriting.
if putting it all
together is the QUESTION
OF WORDS IS THE ANSWER!